Video content is undoubtedly one of the best performing types of content on social media. Did you know that almost 86% of online advertisers include social media videos in their marketing efforts?
What’s applaudable about social media videos is that they benefit both brands and their customers. For brands, social media videos lead to an upsurge in sales and more engagement.
On the other hand, customers gain insights into a brand’s products and services. But most importantly, social media videos help enhance social engagement by creating trust between creators and the audience.
And in 2021, more than ever, they are vital for creators and brands looking to grow their community. With so many tools and social media features at one’s disposal, there has never been a better time for producing high-quality videos for social media.
Platforms like Instagram, Facebook, Snapchat, and LinkedIn are pushing video content consistently.
The reason for this is that videos are far more attention-grabbing than mere images and text. Moreover, the longer an individual engages with specific video content, the more likely the algorithm will push that content. Think about it.
How is it that Instagram Reels get far more engagement than posts with static images? This is the power of video content on social media. So, if you’re not uploading videos on your social media handles, you’re missing out big time.
Let us discuss the four main types of video content on social media platforms that you can create.
Long-Form Videos: These include YouTube videos, IGTV, and Facebook/LinkedIn videos. Such videos range anywhere from 1 minute to 10-12 minutes.
Short-Form Videos: These videos are popular on Instagram Reels and Tiktok. Such videos range anywhere from 05 seconds to one minute.
Stories: Stories are short videos that typically disappear after 24 hours. This feature is available on all popular social media apps like Facebook, Instagram, Snapchat, and LinkedIn.
Live Streams: These videos get streamed on the spot and are not edited, unlike their counterparts. Versions of live streams can be found on YouTube, Facebook, and Instagram, amongst others.
Now that you know the different types of videos that can be created on social media let’s get into the techniques you can use to create engaging videos. To help you create unique and powerful videos, we’ve created a list of vital tips to consider.
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5 Social Media Video Tips To Get More Engagement
If you’re a creator or a brand looking to get more engagement on social media using videos, these tips won’t disappoint you.
1. Film Exceptional Footage
Gone are the days when you could get away with uploading ordinary videos on social media. With more and more creators coming into the picture, there is an urgent need to push the envelope when it comes to videos.
Today’s audience is more aware than ever and expects videos of a certain quality. And when they get served with average and uninspired content, they’re not amused.
The good news is that everyone has a smartphone with a high-quality camera and online video editors that they can benefit from. Here are some of the things you must keep in mind while filming a social media video.
- Clean your smartphone lens: A lens with dirt on it can ruin a good video. To avoid this, always clean your smartphone’s lens before you start filming.
- Use a strong lightning source: Ideally, shooting near a bright window with sunlight is preferable. However, if that isn’t possible, try to make use of artificial light. Ring lights are a tried and tested technique that illuminates video subjects adequately.
- Ensure stability: To ensure your footage isn’t shaky, you can use a tripod or a stack of books while filming.
In addition to filming exceptional footage, you must also edit your videos with a potent online video editor.
It allows you to edit high-quality videos in less than 10 minutes, super easy to use, quick, and affordable.
It removes the need for extensive experience and allows you to edit videos using an intuitive editor. You can create stories, long-form videos, and short-form videos with this online video editor.
2. Emphasise Structure
Some of the most loved and popular videos on social media have a clear structure. There’s a clear beginning, middle, and end. It helps you grab the audience’s attention. An effective technique that you can use to create a clear flow is the formula of 3s.
You can achieve this by organizing your social media video into three sections or tips. This makes your videos easy to follow and compelling. The result is more views and increased engagement.
3. Be Visible in Your Videos
Another major growth hack for social media videos is being visible. You can achieve that by being a part of the video and showing your face.
The audience loves the human touch. And they’re bound to trust you more when they see your face in videos repeatedly.
They will not only like and comment on your videos but also share them with their loved ones. You can host Q/A sessions on Instagram or Facebook Live or use IGTV to talk about your new product.
4. Subtitles Are a Must
Considering how powerful social media is, it wouldn’t be an exaggeration to say that your videos will be viewed in different parts of the world.
So, there’s a chance that many individuals who see your videos don’t speak the language fluently or are hard of hearing.
Having subtitles in your videos will allow hearing-challenged and non-native speakers to consume your content easily. Viewers will even get to watch your video with the volume off. While platforms like Facebook and YouTube generate automatic captions, others like Instagram Reels require you to add subtitles physically.
In order to maintain a structure and cohesive branding on your social media videos, you must use the same style, font, and colors for each video. You can add subtitles or text to your videos.
5. Begin With a Strong Hook
As has been repeated on social media, the average attention span of an individual is 8 seconds. That is why you need to captivate them right at the beginning of your video.
If your users don’t get amused right at the beginning, they’ll scroll right away.
The best way to grab their attention is by using a solid hook that will make them instantly interested in your content. To achieve that, you can start by sharing a crucial takeaway or an attractive question. Appealing music and powerful visuals can also do the trick.
Social media videos are a powerful tool to tell your brand story or offer value to a large section of society.
All the tips mentioned above would help you increase social media video engagement by taking your video content to the next level.
So whether you’re a creator or a brand, implement these tips in your video creation process and see the difference for yourself.